BELYZLASH · Our story
Not just another brand.
An answer to something missing.
BELYZLASH was born of a frustration, an obsession and a conviction: the best lash technicians deserve products that work for them — not against them.
“I never set out to create a brand. I simply wanted to find the perfect product for my own practice. Since it did not exist, I created it.”
— Elysza, founder of BELYZLASH
Our journey
The BELYZLASH story,
step by step
The beginning
Elysza starts out in eyelash extensions
Back in 2018, Elysza trained in eyelash extensions and began building her practice. An obsession took hold almost immediately: finding products suited to the way she worked — not the other way round. She searched, tested, started over. Without ever finding what she was looking for on the market.
The opening
She opens her own beauty salon
In 2020, Elysza opened her own salon. Heavy overheads, a team to pay, a packed diary. Everyone around her was taking two hours to complete a set. The search for the perfect product became a professional urgency as much as a personal one.
The quest
Two years spent chasing the perfect formulation
Elysza approached factories all over the world. She did not want an off-the-shelf product — she wanted the best formulation possible. One of them agreed to take on the challenge. What followed were two long years of testing, adjusting, failing and starting again — in real conditions, in her own salon, on real clients.
The invention ✦
The magnetised Primer — the breakthrough
After hundreds of tests, Elysza perfected an entirely new formulation: a primer and an adhesive that are chemically magnetised to one another. The moment the extension touches a lash prepared with the primer, the bond is instant. Zero stickies, zero waiting — a quiet innovation, but one that changes absolutely everything.
The dilemma
“I did not want to share my secret”
At first, Elysza had no intention of releasing this formulation. It was her competitive edge, her secret. She wanted to keep it for her own salon. But the results spoke for themselves: she had gone from two hours to 45 minutes per appointment. Clients could see it. People started asking questions.
The movement
Social media changes everything
On social media, Elysza's technique created a snowball effect. Technicians could see the results: full sets in 45 minutes, no stickies, with remarkable retention. The messages poured in. It became obvious that this product deserved to exist for the whole profession.
The birth ✦
BELYZLASH launches — as a pair
Elysza went into partnership with Sofyane, her partner in life. He brought solid commercial and relationship expertise. She brought the technical mastery, the product, the vision. Two complementary profiles, one shared ambition. BELYZLASH was born in October 2022. But that was only the beginning.
What comes next
BELYZLASH is only just beginning
Elysza completes her appointments in 45 minutes. BELYZLASH products are used by technicians right across France. The training is Qualiopi-certified. The ambassador programme keeps growing. And the formulation remains unique — still magnetised, still instant, still built for the women who work with passion.
The BELYZLASH secret
From 2 hours to 45 minutes.
That is what the right formulation changes.
The BELYZLASH primer and adhesive are chemically magnetised to one another. The primer prepares the natural lash and creates a zone of attraction. The moment the adhesive touches that prepared lash, the bond is instant — the drying seconds simply disappear. Zero stickies, zero wasted time. Technicians who use BELYZLASH move from one set to the next with a fluidity and a speed they had never known before.
In numbers
What BELYZLASH
stands for today
The founding team
Two profiles,
one shared vision
BELYZLASH was born of the complementarity of two people. A technical expert and a commercial force. Together, they built something neither of them could have built alone.
A technician since 2018, she designed every BELYZLASH formulation from start to finish. The technical mastery, the products, the training, the vision — that is her.
An expert in sales and client relations, he structured and grew BELYZLASH. The strategy, the business, the growth — that is him.
What we believe in
The values that
built BELYZLASH
Two years of R&D with a partner factory to find the perfect formulation. We do not release a product unless we are 100% satisfied with it.
Every BELYZLASH product is designed to save you time. A 2-hour appointment → 45 minutes. That is what a good product does.
Glass packaging, hypoallergenic formulas, latex-free. Beauty should never come at the expense of health or of the planet.
Professional-quality products at accessible prices. The best technicians should never have to choose between quality and budget.
BELYZLASH was not born of an idea.
It was born of a frustration turned into an obsession,
and of an obsession turned into a solution.
And this is only the beginning.
Frequently Asked Questions
Every answer,
unfiltered.
The questions everyone asks about eyelash extensions and about BELYZLASH — sorted by category and answered honestly.
⚠️ The question we are asked most — answered once and for all
A 45-minute appointment: isn't that rushed?
The industry average is 1 hour 30 to 2 hours per appointment. Elysza completes her sets in 45 minutes. Not because she rushes. Not because she skims over the work. It is because, after two years of research with a partner factory, she developed a formulation nobody else had ever created: a primer and an adhesive that are chemically magnetised to one another.
When the natural lash has been prepared with the BELYZLASH primer, it creates a chemically attractive surface. The moment the adhesive touches that prepared lash, the bond is instant. The drying seconds disappear. Elysza no longer waits. She keeps moving. No stickies, no guesswork, no rushing. Just a complete fluidity that other adhesives simply cannot offer.
45 minutes with BELYZLASH = 2 hours with a conventional adhesive. Same quality. Same precision. Same retention. Just a formulation that works with you — not against you.
A question
we have not answered here?
Contact Elysza directly. She answers every question personally — not an AI, not an assistant. Her.
Ask Elysza my question →